Hi, my name is Leevi Kokko. I live in Helsinki, Finland, and I'm currently working for a service design agency called Ego Beta. My task as a service analyst there is to make sure the design process is informed with the right kind of usage data. In my situation, that's mostly web analytics stuff. I've been working with web analytics for years now, and master the trade both from analysis and implementation point of view.

My other passion is search engine marketing in all its flavors, be it search engine optimization or advertising on search networks. I'm a Google AdWords certified consultant, and have been leading a team of search marketing consultants at Satama Interactive. The rest of my professional profile is available at LinkedIn.

As for this site, I partly bought my vanity domains for the same reasons Matt Cutts has his - in order to have a playground for web analytics and search marketing related things I want to try out, but wouldn't have the place for otherwise.